Welcome to the DNA Surface Concepts Blog

This blog is where surface design meets real-world decision-making.

A full-performance clear hull coating. A true winner.

At DNA Surface Concepts, we don’t believe in surface choices based on trends alone. Every material, finish, and system has a purpose, a lifespan, and a cost implication. This space exists to help architects, designers, developers, and decision-makers understand those realities clearly before mistakes get built in.

Here you’ll find practical insights on surface materials, application use-cases, durability, maintenance, and long-term performance. We break down what works, what doesn’t, and why, across residential, commercial, and high-traffic environments. No vague inspiration boards. No marketing hype. Just informed guidance backed by experience.
By following this blog, you gain clarity, confidence, and better outcomes. You’ll make smarter material decisions, avoid costly errors, and stay informed about surfaces that are designed to perform, not just look good on day one.

If you care about surfaces that last, function properly, and support the integrity of your project, you’re in the right place.

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About Sean Kelly

Sean Kelly is a Pennsylvania native who relocated to Florida in 2006, stepping into the marine industry with no prior boating experience—only a childhood connection to summers on the water and a technical background in automotive repair. It wasn’t long before he recognized a gap in the market: surface care products were underperforming, customers were frustrated, and traditional detailing services failed to keep up with the demands of the harsh marine environment.

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