About DNA Surface Concepts

Who We Are at DNA Surface Concepts

Established in 2007, is both dynamic and unique. Our team reaches “Beyond the Details,” an ideology we promote from within the company every day. By utilizing the most advanced methods, techniques, and technologies, we’ve created a new concept of long term surface care, tearing frustrations and financial waste away from your life.

Our mission is simple

To prove that our engineered Dynamic Nano Applications improve your quality of life by minimizing maintenance across everything you value, your home, your boat, your vehicle, and more. DNA is the superior source for advanced surface protection, now spanning marine, automotive, residential estates, commercial, and hospitality properties.

As we expanded, we launched DNA Waterfront™, a division built to specialize in the challenges of coastal environments. Focused on estate metal preservation, outdoor kitchens, poolside finishes, and waterfront corrosion management, DNA Waterfront is now a trusted service partner for luxury homes and developers throughout Florida and beyond.

At the core of our system

Is Ceramic DNA™, our proprietary product line born from years of hands-on experience and advanced nano chemistry. These formulas aren’t off the shelf—they’re the result of innovation, field testing, and refinement, designed to outperform in the harshest conditions.

Sean Kelly, Owner and President, was one of the first in the industry, before anyone even knew what a coating was. While others were reading competitors’ brochures, Kelly was building and testing his own systems from the ground up. DNA didn’t follow a trend, we set the standard.

What separates DNA from the competition?

Meticulous Execution

Intensive Training

Constant Innovation

always ahead of the tech curve

Proven Results

from over a thousand installations and hundreds of client testimonials

Products So Effective

other businesses purchase and use our system

Flexibility in Custom Formulations

A Top-Tier, Organized Facility

The DNA Experience

We take it one step further than the competition. BEYOND THE DETAILS… SCIENCE OF SMOOTH…

We’re passionate and proud of our work. We make a commitment—and follow through.

Before you shop around....

Ask the right questions:

With DNA, we coat everything, from hard surfaces, upholstery, metals, and plastics to audio systems, custom trim, outdoor appliances, and more.

Ready for 
the smoothest ownership experience?

Get in touch and discover why clients across the marine, residential, and luxury sectors trust DNA to protect what matters most — smoothly and sustainably.

Get in touch

CALL NOW (561) 581 8571